The Hale LegacyOver 60 Years of Excellence

“Where a customer is not an interruption of our work…
He is the purpose of it!
We are not doing him a favour by serving him.
He is doing us a favour by giving us the opportunity to do so!”

Our Motto

Our Story

Hale Fireworks is a family-owned business that has been bringing joy and excitement to the community for over 60 years. Founded by Jane Shewmaker Hale and her husband Bob Hale in 1956, the business started small but grew rapidly as it gained a reputation for providing high-quality products and excellent customer service.

The Firecracker Lady

Also known as the ‘Firecracker Lady’, Jane played a significant role in the success of the business. She was actively involved in the industry for over 45 years, and her expertise and passion for fireworks were instrumental in driving the growth of the company.

Formidable Business Woman

Despite being a mother of four boys, Jane was a formidable businesswoman who knew how to run a successful enterprise. She was an expert negotiator and had an eye for selecting the best products for her customers. Her energy, enthusiasm, and dedication to the business were second to none, and she inspired everyone around her to work harder and strive for excellence.

Prolific Author and a Community Leader

In addition to running the business, Jane was a prolific author and community leader. She wrote several children’s mystery books, and numerous short stories in anthologies. She was the President of Ozark Writer’s Inc, an organization that helps authors with their work, and helped found the Dallas County Alumni Association in 1971. Jane was also an active member of the community and worked tirelessly to support local causes. She was involved in various charitable organizations and helped raise funds for scholarships that allowed graduates to afford a college education. In 2013, she was inducted into the Dallas County School Hall of Fame, a fitting tribute to her outstanding contribution to the community.

Today, Hale Fireworks is still going strong, and Jane’s legacy lives on through the business and her writing. Her children and grandchildren continue to run the company, and they have maintained the same commitment to quality and customer service that was instilled by Jane and Bob all those years ago.

The company has expanded to include several retail outlets, and its products have become renowned for their quality and innovation.

Best-Known Hale Brands

Some of their best-known labels include Psycho Ex-Girlfriend, Pyro Gumbo, Juiced, House of Blues, Nuclear Sunrise, Zombie Town, Pyro Predator Canister Shells, The Legend of Chicken Joe, and the Firecracker Lady.

Despite the challenges of running a family business, Hale Fireworks has remained true to its roots and continues to be a vital part of the community. The company has weathered many storms over the years, but it has always emerged stronger, thanks to the dedication and hard work of the Hale family.

In conclusion, Hale Fireworks is a true American success story, and Jane Shewmaker Hale was a remarkable woman whose legacy continues to inspire and guide the company. Her entrepreneurial spirit, creativity, and commitment to her community and family are a testament to the power of hard work, dedication, and perseverance